Kustom Looks Clothing Meets My WV Roots: Kwab’s Fashion Fusion at Accra Fashion Week ’23 

Amidst the excitement of Accra Fashion Week, set against the vibrant backdrop of the Nkrumah Memorial Site, a remarkable fashion event unfolded. Reflecting on my journey in the fashion world, which began at age 12 working with icons like Ralph Lauren, Calvin Klein, and Diane Von Furstenberg, this experience felt like a full-circle moment. Kwab Asamoah, President & CEO of Kustom Looks Clothier, was ready to redefine fashion. 

My path evolved from the glitz of global runways to co-producing the West Virginia Symphony fundraiser fashion show alongside local icons Ann Urling and Joellen Zacks. We sparked a fashion revolution in West Virginia, celebrating diversity and inclusivity. That same spirit was evident in Accra as Kwab prepared to reveal his latest creation. 

I connected with Kwab in a quintessential West Virginian manner – through word-of-mouth. Bobby Robinson in the USA introduced me to his Omega Psi Phi fraternity brother, Jonathan, who connected me to Kwab at the Accra Fashion Week Show. 
 
His show was nothing short of spectacular. 

Kwab’s designs revitalized the runway with an energy and joy rarely seen in traditional fashion shows. Models, adorned in Kwab’s unique activewear, moved with a vibrancy that brought each design to life. But Kwab’s journey extends beyond these designs. 

Born in Ghana and raised in the United States, he spent significant time in the DMV area, developing his vision at HBCU Morgan State University. His involvement in “Back2Africa: Go-Go Goes to Ghana” celebrated the fusion of cultures. His time with Omega Psi Phi deepened his connection to African American heritage, influencing his fashion as a bridge between Ghanaian and American styles. 

A standout aspect of Kwab’s line is his custom bespoke dashikis, specifically designed for Black sororities and fraternities in America. This unique offering showcases his skills in blending traditional African styles with these organizations’ specific identities and spirits. The dashikis feature each group’s distinctive colors and symbols, making them not just fashion statements but symbols of cultural pride and unity. 

Kwab’s fashion narrative celebrates cultural connections, the power of roots, and the universal language of music and fashion. He invites us all to be part of this cultural fusion, encouraging exploration of his website and the trendsetting activewear that is making waves across continents. Join BBG Ghana for more stories of fashion, diaspora interviews, and music uniting worlds. 

Kwab’s fashion revolution continues, weaving together diverse cultures, one garment at a time. 

I connected with Kwab in a quintessential West Virginian manner – through word-of-mouth. Bobby Robinson in the USA introduced me to his Omega Psi Phi fraternity brother, Jonathan, who connected me to Kwab at Fashion Week.

His show was nothing short of spectacular.

Kwab’s designs revitalized the runway with an energy and joy rarely seen in traditional fashion shows. Models, adorned in Kwab’s unique activewear, moved with a vibrancy that brought each design to life. But Kwab’s journey extends beyond these designs.

Born in Ghana and raised in the United States, he spent significant time in the DMV area, developing his vision at HBCU Morgan State University. His involvement in “Back2Africa: Go Go Goes to Ghana” celebrated the fusion of cultures. His time with Omega Psi Phi deepened his connection to African-American heritage, influencing his fashion as a bridge between Ghanaian and American styles.

A standout aspect of Kwab’s line is his custom bespoke dashikis, specifically designed for Black sororities and fraternities in America. This unique offering showcases his skill in blending traditional African styles with the specific identity and spirit of these organizations. The dashikis feature the distinctive colors and symbols of each group, making them not just fashion statements but symbols of cultural pride and unity.

Kwab’s fashion narrative is a celebration of cultural connections, the power of roots, and the universal language of music and fashion. He invites us all to be part of this cultural fusion, encouraging exploration of his website and the trendsetting activewear that’s making waves across continents. Join BBG Ghana for more stories of fashion and music uniting worlds.

Kwab’s fashion revolution continues, weaving together diverse cultures, one garment at a time.