Black Appalachian Cultural Center: Pioneering Heritage Tourism in Appalachia

Heritage tourism, or history tourism, is one of the fastest-growing segments in the tourism industry, contributing $171 billion annually to the U.S. economy. Appalachia, with its rich but often overlooked historical resources, offers a unique opportunity to celebrate cultural diversity while driving economic growth. A groundbreaking initiative, led by Huntington, WV historian Cicero Fain III and supported by various stakeholders, aims to illuminate the region’s role in the Underground Railroad and highlight the resilience of those who fought for freedom.

Recently featured on WSAZ, this ambitious project is more than just an acknowledgment of the past — it’s a bold vision for the future. The Appalachian Heritage Freedom Initiative, backed by the Lawrence Economic Development Corporation, secured a $1.5 million grant from the Appalachian Regional Commission to launch this effort.

The ultimate goal? To establish a Black Appalachian Cultural Center (BACC) in Huntington, West Virginia, as the cornerstone of this transformative movement.

The Role of the Black Appalachian Cultural Center

Envisioned by Dr. Cicero Fain III as a regional network hub, the BACC would place Huntington at the center of Appalachian heritage tourism. The center will explore African American history, particularly within the broader multicultural narratives of the region. Fain, who has raised $35,000 for the project, said in an interview with The Herald-Dispatch, “I see this as primarily an economic development center. Sure, it’s going to elevate African American stories and experiences … but it’s also hopefully going to lead to economic development within the Fairfield West district, which is sorely needed.”

The BACC is designed to serve as a beacon for visitors, offering exhibits, digital experiences, and educational programs. Positioned near historically significant sites like the A.D. Lewis Community Center and Douglass Junior and Senior High School, the center aims to uplift and preserve the cultural richness of Black Appalachia while generating economic benefits for the region.

Why Heritage Tourism Matters

Heritage tourism is more than sightseeing; it offers immersive experiences connecting visitors with powerful stories of struggle and triumph. In Appalachia, these narratives include the Underground Railroad and the lives of those who risked everything for freedom. According to Fain, as reported by the Herald Dispatch “I’m an evangelist for West Virginia’s Black history and Black Appalachian history.” By sharing these stories, the BACC will educate visitors, build community pride, and foster connections across generations.

A Vision Gaining Momentum

Momentum for the BACC continues to grow, with local government, institutions, and community leaders showing support. The project has already secured $25,000 from the Cabell County Commission and $10,000 from the City of Huntington Foundation, with Marshall Health Network pledging $40,000 over two years. The center’s vision also ties into broader heritage efforts, including the Black History Banner Project, the Green Book Project, and documentation of Underground Railroad sites.

Call to Action

Collaboration is essential for making this vision a reality. Stakeholders, policymakers, and community leaders are invited to support the establishment of the BACC and position Huntington as a hub for heritage tourism.

BBG’s Special Travel & Tourism Issue – June 2025

🗺️ We’re putting Black businesses on the map! 🗺️ BBG is planning a special Travel & Tourism Issue for June 2025 to highlight Black-owned businesses, heritage sites, and cultural experiences in Appalachia. If you’re a Black business owner, we want to feature YOU in our Black on the Map directory!

For more information and to support the initiative, visit WSAZ’s coverage of the Appalachian Heritage Freedom Initiative,  Coal Valley News and The Herald Dispatch.