ATLANTA, October 16, 2024 – The Coca-Cola Company has launched The World Is My Yard, an HBCU-centered platform available via the company’s +one app. The World Is My Yard is an exclusive gateway that provides HBCU students with access to a wide range of invaluable resources, engaging content and on-campus experiences.
Centered around three pillars, the platform aims to celebrate the culture and magic of HBCUs, prepare students for world readiness, and refresh and renew their mindsets. It provides a space for them to navigate through their academic journeys while working toward post-collegiate aspirations.
“The World is My Yard builds on The Coca-Cola Company’s legacy of supporting HBCU schools and communities through programs and initiatives that benefit students and celebrate the rich culture and legacy of HBCUs,” said Stephanie Eaddy, Cultural Marketing Lead, North American Operating Unit at The Coca-Cola Company. “This exclusive platform brings together resources and experiences for students in one convenient location.”
World readiness offerings lead to academic and professional excellence
The World Is My Yard provides opportunities to help students prepare for post-graduate life via access to internship and externship programs, the HBCU ambassadorship, as well as online course materials to help bridge the gap beyond the classroom.
Additional offerings include:
ZIYNX: Access to ZIYNX Academy, an online micro internship for student-athletes to help prepare them for the transition from sports into the workforce.
Project XL: Project XL, powered by Accenture Song and Urban Edge Network, offers customizable courses in leadership, innovation, and strategic thinking. This innovative program aims to build a new talent pipeline and connect students from underrepresented HBCUs with leading companies for training and upskilling opportunities.
The magic of HBCU culture is celebrated
One of the most exciting aspects of attending an HBCU is the culture and magic that takes place on and off the yard. The platform adds to the captivating spirit of the HBCU experience by providing a space for students to stay in the know on key events in one place.
Students can also celebrate academic achievement and school pride during events hosted on several HBCU campuses at select Classics, Homecomings and other traditional events. Attendees will be treated to surprise and delight moments inclusive of new product sampling, merchandise giveaways and more.
Refresh and refuel student mindsets with additional experiences and perks
Through The World Is My Yard, The Coca-Cola Company will help students make connections with community organizations and initiatives that align with their passions. Access to exclusive events, discounts and subscriptions for premium services will be among the additional perks provided to users as part of the refresh and renew pillar.
HBCU students who wish to utilize The World Is My Yard can sign up using their college email address to gain access. For more information and to download the +one app, please visit https://www.coca-cola.com/us/en/offerings/twimyopt.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.
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